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LIVERPOOL JUNE-JULY 2014

IFB
NEWS

IFB 2014's KNOWLEDGE, CREATIVE & DIGITAL: almost a festival in its own right

The UK has one of the largest and most diverse creative and digital sectors in the world and is home to renowned businesses in advertising, music, fashion, TV, film, design, digital technology, software development and gaming.

A report from Deloitte last year revealed that the London Technology, Media and Telecoms (TMT) sector generates an overall economic contribution of £125bn a year to London and the rest of the UK and one in 10 jobs in the capital are in the TMT sector. This accounts for eight per cent of UK GDP.

The north of England’s digitally driven and creative business communities are playing a huge part in boosting the economy and generating outstanding talent, from east to west.

Teesside's digital supercluster, DigitalCity is worth £174m a year to Teesside - and £62m to Middlesbrough alone - while in the North West there are 31,000 firms operating across the region employing more than 321,000 people.

Estimated at around £16bn, the North West is home to the second largest digital and creative business community in Europe. The sector has expanded at around twice the rate of the overall UK economy, with growth consistently outstripping national performance.

With thanks owed to a large number of major developments in recent years, most notably the launch of MediaCityUK in 2011, the region’s digital and creative footprint has been firmly cemented for years to come.

IFB’s programme of themed events will provide this business community with the support needed to ensure it grows further and the line-up is designed to enlighten businesses with the knowledge needed to keep up with developing digital trends.

On July 8th, some of the UK’s pioneers in digital media will take to the stage to talk industry trends and disruptive digital techniques at the Digital and Inbound Marketing Conference.

These include Matt Bush, head of performance at Google, Microsoft's social media manager Steven Woodgate, Dominic Burch, head of corporate communications and social media at ASDA, and John Watton, who leads marketing for Adobe Marketing Cloud across Europe.

IFB also features UK Interactive Entertainment (UKIE) Games, a unique gaming expo, conference and showcasing event for investors; Digital Gaming: Internationalisation of UK Talent with UKTI focussing on the next export and inward investment potential of the UK digital gaming industry on July 15th; Like Minds, a social media and technology conference for SMEs; and the Tedx conference.

Across July 10th and 11th, the Designival event held in the heart of Liverpool’s creative playground, the Baltic Triangle, is specially designed for creative businesses and professionals, celebrating talent from across the UK with a large number of presentations from top international speakers, as well as workshops and exhibitions.

And Sound City Digital on July 17th will promote rising creative stars, from growing start-ups to established companies.

Comprising of workshops, presentations and an expo, the event will connect digital and gaming SMEs with potential buyers, investors, publishers and brands that can help to take their business to the next level.

Additionally the Creative Kitchen at Oh Me Oh My, facing the IFB Hub, will be the morning hang-out of choice for the creative and digital business glitterati.

Kevin McManus, head of IFB’s Knowledge, Creative and Digital, said: “This strand of IFB could be a festival in its own right. From gaming to social media, from music to digital marketing it’s a diverse and comprehensive offer to everyone in the UK working in this burgeoning sector.”

 

For more information please contact Kevin McManus at kmcmanus@liverpoolvision.co.uk