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LIVERPOOL JUNE-JULY 2014

IFB
NEWS

NEW LOOK FOR CITY LINK BUSES READY FOR SUMMER TOURISM

Merseytravel’s CityLink buses have been unveiled with new bus wraps, designed to reflect what Liverpool has to offer in terms of attractions, shopping and culture.

CityLink is a frequent circular shuttle service around Liverpool for people using the city’s leisure and business facilities, including conferences, exhibitions and local attractions. The service visits all of the key attractions around the city, including the world heritage waterfront, cathedrals, museums and shopping areas. The service can be accessed from a range of stops around the city and key arrival points at Liverpool Lime Street station and the Cruise Liner Terminal.

To raise awareness and to accommodate visitors for the busy summer season ahead, Merseytravel is re-launching the service with new-look branding and a range of hop-on, hop-off fares. The scheme has also been developed in conjunction with Marketing Liverpool to improve access to the city’s attractions.

Councillor Ron Abbey, Merseytravel’s Lead Member for Bus, said:

“CityLink is one of the best ways to see the city’s attractions, offering great value for money, and is perfect for people wanting to make the day their own without a tour guide. Just buy a day ticket and hop on and off to your heart’s content.

“It’s also been great to work with Marketing Liverpool on this project as we believe that the responsibility of showcasing the city doesn’t stop at one organisation. Strong and meaningful partnerships with the city’s stakeholders are essential to the delivery of services that meet the needs of our customers. CityLink is an excellent example of turning this into reality and we are delighted to be part of the action.”

The growth of Liverpool’s visitor economy is positive and the importance of the CityLink service plays a key role to the visitor experience, supporting high profile events in the city such as IFB 2014.

The festival is the largest global concentration of business events during 2014. Running across seven weeks from 9th June, it will attract business delegates and trade intermediaries from around the world. The IFB Hub will be based at Merseytravel’s headquarters at One Mann Island, offering high-class facilities and services, including meeting and conference rooms, for visiting delegates.

The CityLink service will be integral to the success of IFB 2014 and the long-term promotion of the city as a key tourist destination.

Chris Brown, Director of Marketing Liverpool, said:

“The re-launch of CityLink is welcomed as we enter a busy season ahead. It is a reliable service which allows residents, businesses, visitors and students to move around the city with ease and in a cost-effective way. It is imperative our communication to these respective audiences comes from across the city, and we are asking for hoteliers and attractions to get behind the service and champion the ease of public transport. 

“We are delighted to be working with Merseytravel to provide these services for IFB 2014 delegates and with how the integration of the It’s Liverpool brand has been executed on this service. In order for the city brand to be successful it relies on the strong and meaningful partnerships with the city’s stakeholders, private sector and partner organisations. This is essential to the delivery of effective place branding campaigns.”

James Rush, Chair of Liverpool Hoteliers Association, said:

“Liverpool Hoteliers Association is delighted to see the re-launch of the CityLink bus as it really gives our guests that much-needed link and easy access around the city. Those visitors play a big part in our overall economy, particularly during the summer months, and this is our chance to showcase the strong partnerships that we have as well as an opportunity for everyone to work together."

CityLink uses three buses, operating a regular service of every 12 minutes between 9am and 8pm. New tickets prices are £1.20 for adults and 50p for children for a single fare. Or hop on and hop off all day for just £3 for adults and £1.50 for children. For more information about the service, visit the website www.merseytravel.gov.uk.

Download the CityLink Timetable here.