Lord Bilimoria, founder of Cobra Beer, on thinking globally

Lord Bilimoria, founder of Cobra Beer, challenged his company to have “global ambitions from day one”. Today Cobra Beer is globally one of the most recognised and sought after beers – it is now exported to 30 countries around the world.

To allow people to drink globally, his company had to “think globally.” Lord Bilimoria began to export Cobra as soon as possible: “You have to try and deal with the international markets – all the way from the beginning”.

Lord Bilimoria will be delivering his personal insights at the International Trade Expo, 10th and 11th June at the Arena & Convention Centre Liverpool - with his exclusive presentation “Adapt or Die”. This will be presented in conjunction with other leading experts who will be delivering compelling seminars on topics ranging from Export Growth to International Policy.

The Chancellor recently announced a significant step to increase availability and cut the cost of private-sector lending for exporters. He also confirmed a doubling in size of the UKEF direct publicly-financed lending facility to £3bn. Taken together these measures will help achieve the government’s aim to give the UK the most competitive export finance in Europe.Exporting has never been higher on the business agenda.

The International Trade Expo will be a one-stop advice-shop for UK businesses who trade or wish to trade internationally. You will be learning from companies that know first-hand how to achieve export success and the event is completely free of charge to attend.

Whatever your size of business, whether you’re a sole trader or a multi-national, International Trade Expo will give you access to the products, services, information and contacts you need to thrive as a business on the international stage.

The International trade Expo is the perfect opportunity to learn fromhigh-profile speakers, improve your knowledge of international trade – or challenge your current understanding - with the best in the business.