David Cameron launches International Festival for Business 2014

At the British Business Embassy - the launch event for the International Festival for Business 2014, hosted by UKTI - in Liverpool’s St George’s Hall, the Prime Minister David Cameron addressed an audience of leading business figures about the importance

David Cameron said that, “The Festival is the biggest showcase of British industry since 1951, and will act as a shop window for UK innovation and creativity.”

“I want to see a full economic revival and a balanced recovery – one that benefits all in every area of the country. None of these things happen by accident. They happen when we put in place the right policies, approach and strategy.”

“That is what I am committed to doing and the International Festival for Business is a key part of this.”

David Cameron was also joined by speakers such as Lord Heseltine, Sir Terry Leahy, Luis Alvarez, CEO of BT Global Services Group and Ana Botin, CEO of Santander UK. The day was a celebration of British exporting growth alongside a showcase of some of the most innovative local businesses in the Great Hall.

The British Business Embassy is the first of more than 300 events across the business and cultural programme that are taking place over the next 50 days in Liverpool and the North West. The largest global showcase of great British industries and sectors in a generation, IFB2014 will provide a platform for business leaders, established giants of British industry, entrepreneurs of high-growth businesses and unsung heroes of SMEs.

First launched by the Prime Minister, David Cameron, in 2013, IFB2014 is a central part of the UK Government’s plans to drive growth and rebalance the economy. It aims to help contribute to doubling British exports to £1 trillion by 2020, and generating more than £100 million of foreign investment for the UK over the next five years.